Stage Fright, Perfection, Flow, Teaching, and Art

Chairs for audience or students.Stage fright has been part of my life for as long as I can remember.

It’s very selective.

I’m fine in front of a crowd of thousands, especially in halls where the lights are on me and I can’t see the faces of anyone past the first row or two… and even they are too dark to see clearly.

Put me in front of an audience of 20 or 30 people, where I can see every face and every micro-reaction to what I’m saying…?

Panic.

Total panic.

I have to steel myself to even think about that kind of public speaking.

That’s why, when I teach, I have a firm rule:  I need access to the classroom, in solitude, for at least 30 minutes before the students arrive.  (Otherwise, I’m likely to blurt all kinds of things… usually extreme and unexpected. It can be confusing if you’re not ready for the panalopy of creative ideas that rush through my mind. The words can tumble out, sometimes a little scrambled, like high schoolers rushing to class before the “late” bell rings.)

During my personal pre-class time, I give myself a “pep talk,” and use breathing techniques that would make Dr. Lamaze proud, to relax myself enough to teach.  With the right mindset – or at least mental distance from “not good enough” self-talk – I can teach a great class with lots of student involvement.

(Without exception, every class I’ve taught that fell flat… it’s because I wasn’t given that 30 minutes to prepare.)

Creating art can be a similar issue for me and many other people.  We may not have that visible audience, but when the initial spark of inspiration fades, the voice of the inner critic can be worse than any heckler in the classroom.

(You know that student.  She’s the one who sighs loudly and repeatedly. And, at the end of the class –  when it’s too late to do anything about it  -she tells you how deeply you’ve disappointed her, and how you really shouldn’t be teaching.  Or making art.  Or both.)

Regardless of where the message comes from, we’re often striving for impossible perfection… as artists and as teachers.  The slightest shortfall or flaw seems magnified on a big screen and in HD, and every metaphorical pore and blemish is the size of the Grand Canyon.

In fact, we’re often our very worst critics.  We hold ourselves up to impossible standards, and we’re usually using the wrong measuring stick.

Last night, I was disgruntled.  I’ve been working on a series of small (5″ x 7″) oil paintings, based on memory and photos I’ve taken.

Unfortunately, the results are – so far – uninspired. (I’ll get back to that in a minute.)

Pandorica-inspired ink drawing
Click to download the ATC file. (Original is 5″ x 8″.)

So, I took out my pen and paper, and started doodling one of my Pandorica-inspired pieces. (The Pandorica is a Dr. Who story element.)

I was so caught up in it, I let it run to the edge of the page.  And then, I felt so disappointed, because that meant the piece would require an additional, larger support, just to be matted.

This morning, my husband pointed out that it’s a perfectly good work of art, as it is, and there are worse things than needing something in back of the work so it mats well.

He also reminded me that art is about the inspiration.

That gets me back to my paintings… the ones that aren’t turning out.

I said that they aren’t inspired, and I mean exactly that: I’m working on them, production-style.  By definition, that’s an industrial approach. (Yes, I am reading Seth Godin’s The Icarus Deception.  It’s brilliant, inspiring, and terrifying, all at the same time.)

So, I went back to my Pandorica doodles.  I’m waiting for this evening’s sunset, hoping the colors will be inspiring enough to spark (and complete) some or all of the six little paintings currently on my easel.

I want to take them with me to M.I.T. next week, when we’re hearing Seth Godin speak and participating in whatever’s going on at that event.  I’d like to hand out art, at random, as a random acts of kindness gesture.  In other words, just for fun.

But… I feel a little stuck.  And, I’ve been trying to work with a deadline more than inspiration.  Bad idea.

It’s compounded by my fear of disapproval, or – worse – no reaction at all.  Boredom.  Kind of a “What, you think you’re an artist…?” reaction, as they drop the art in the trash.  (Have I mentioned how well I can awfulize when I’m in this mode…? *chuckle and sigh*)

Okay. I’m not sure if this is more stage fright or the visual equivalent of writer’s block.

Either way, it’s putting the emphasis on the finished work and others’ opinions – even their potential opinions, if it’s work I haven’t shown anyone – instead of where it belongs, on the inspiration, and the creative expression that results.

But, what I’m describing in angst-laden terms is how we, as artists, make ourselves tiny and insignificant.  And, it’s why we often stall and lose precious time in which we might be making art.

It’s a toxic, all-or-nothing approach.  It’s so far from being in flow – in the creative process where we’re in touch with the sublime – we couldn’t find it with a road map, a compass, and a laser-tuned GPS.

The teaching…?  I’ve become more selective. I decided not to be part of events where profits are more important than the quality of the courses offered to students. (One of my favorite events is still Dragon Con, though you may not think of that as an arts event, per se.)

The art…? That’s another matter.  Recovering my willingness to be creative, out loud… that’s why I changed this website back into the blog it was in the first place, back in 1995 or 1996, when I began it.

And, it’s why I’m staring down virtual stage fright, posting last night’s Pandorica piece here, as a graphic and as an ATC you can download (and print at 300 dpi).

Click on the illustration, above and on the left, to print your own copy. Or just click on this link.

Art and the Economics of Giving

Online picture of a free poster and ATC - Imagination by Aisling D'Art

Are your usual fans in a temporary financial jam? In recent years, that’s been sadly commonplace.

The fact is, as of 2011, Half of Americans don’t have $2000 for a rainy day.

In an emergency, even with 30 days to come up with $2000, only 25% of Americans are sure they could beg, borrow or steal that much money.

If you’re in business, you need to know your potential audience and customers. In 2011, if your usual fans & collectors are among 75% of Americans, they can’t buy your $1500 painting, wall hanging or assemblage, no matter how gorgeous it is.

Sure, your art may be worth that much or more. Value isn’t the issue here.

The more pertinent questions are:

  • Do your business practices make your future customers feel better or worse about themselves?
  • Do they like how they feel around you and (especially) around your art?  
  • Do you have rapport with them?

If they don’t feel that sense of mutual understanding on a personal level — even as artist-to-customer — they won’t be as open to connecting with what your art communicates.

Sure, you can focus on the minority who can afford your art. That may be a smart tactic, for now.

However, that probably shouldn’t be your exclusive focus.  Even if you don’t put as much time into laying a foundation with the rest of your audience, they’re still important to your future as a successful artist.

Reaching the 75%

If you’re meeting some of that 75% at art shows, galleries, or even as you’re running errands — and hope to attract them as clients, customers and collectors in the future, when they’re back on their feet — now is the time to establish rapport. They’ll remember it later.

Think about what you can do, so they feel a connection with you right now. What can you give or sell to them that they can own, and — at the same time — help them feel better about themselves?

Even if the person can’t purchase any of your art right now, he or she should walk away thinking, “That art is so great.  I’m going to own some of that, some day.”

Contrast that with the sad, “That art is beautiful, and yet another thing I can’t afford. Maybe I never will.”

See the difference?

So, make it possible for the person to connect with your art and feel good about it, right now.

The importance of gifts

FREE Product Samples for home and officeWhether it’s a happy conversation, a free art postcard (like VistaPrint’s freebies, which I use), a link to a webpage where they can download something… make sure you connect with your friends and fans, and they remember it as a happy meeting.

This isn’t a reciprocity thing.  It’s not, “I’ll give you this now, and you agree to give me something in return, later.”

The gift economy is a little different.  It’s about bonding as individuals, and as a community, to establish a personal connection and goodwill for the sake of the group and each other, period.

What do you get out of this?  You get to be part of a happier, more connected community in a happier, more connected world.

You get the satisfaction of having done something good.  Too often, that’s vastly underrated.

Remain sensitive to what’s really going on, despite appearances.

It’s important to stay current about the world in general.  Use other people’s surveys (such as the article linked above) to understand your audience and what’s going on with them.

Right now, the global economy is in transition.  This effects artists as much as anyone else, and perhaps more than most.

This is your opportunity to do something nice and helpful… and be remembered for it.

Everyone wins!

Pave the road to your successful future.

It’s fine to focus on people with cash who also like your art.  That’s common sense.

However, pave the road for your continuing success — and invest a little happy karma — by making it possible for everyone to own some of your art, right now.

It’s not difficult.  It may require a little creativity, but you can do it.

(Note: If you liked my graphic at the top of this article, it’s a free download.  You can click on the image or here to download it as a 5″ x 7″ poster.  If you collect ATCs, click here for that free download.)

To understand more about
our economy and the importance of gifts
be sure to read Linchpin by Seth Godin

Free Images, Copyright, Google Images, Etc.

Gummy worms, photo by shinjaejun (USA), shinjaejun.comWell, my recents posts on the topic of copyright — especially related to Flickr and Google Images — seem to have opened a can of worms. (Hence the gummy worms image, at left.)

I did a little more research so I could refer people to the best resources & opinions I could find.

Here they are:

Sites like Buffer list LOTS of sites that offer free images for commercial use.

Personally, I use Pexels.com more than any other site. However, some of their topics have become stale.

But, if you’re searching at “old school” image sites, remember that not all of those pictures, etc., are legal to reuse.

  • Not in a zine,
  • Not on an artistamp,
  • And certainly not on a product – digital or real-life – that you plan to sell.

For example..

Flickr photos and images are not in the public domain.

Those photos and images are generally copyrighted.

Some members of Flickr choose to release some of their rights via Creative Commons licensing, and you can search the photos for pictures that are okay to use.

There are several copyright-related threads at the Flickr forum.  Click here to read one of the best replies, by joepphoto.

Combination lock - photo by Linusb4, AustraliaHere’s one of the clearest explanations of what’s what at Flickr:  Understanding Copyright on Flickr.

(Flickr itself, and its parent company, Yahoo, default to the normal rules of copyright as outlined by the U.S. government.  And frankly, that’s fine.  Flickr shouldn’t have to repeat the laws.)

Google Images are usually copyrighted, as well.

Google aggregates (or “scrapes” or collects) images from all over the Internet, the same as they post the titles of webpages, and summaries or excerpts of them.

  • Nobody’s webpage is automatically in the public domain because Google indexed it.
  • Nobody’s photos are automatically in the public domain because they’re among the visual indices at Google Images.

Bootleg video recording, photo by Piotr Ciuchta, ScotlandA copyright thread at Digitalpoint includes good answers and some stupid ones.

Correctly attributing ownership is not enough to meet copyright laws.

That’d be like someone copying a recent movie and thinking it’s okay because all the credits are intact in the copy they added to a torrent site. (Oh. Wait. People do that.)

Google explains the rights pretty clearly.  In a nutshell, you have permission to view the images in Google Images.  You don’t automatically have permission to copy and use them.

However, you can use some of the Advanced filters to find images — in Google Images — with Creative Commons licensing.

Highlighted in yellow on the page linked above, Google reminds people to verify the exact terms of using images that appear at Google Images, even when the images bear Creative Commons licensing.

Here’s what Google says:

Before reusing content that you’ve found, you should verify that its license is legitimate and check the exact terms of reuse stated in the license. For example, most licenses require that you give credit to the image creator when reusing an image. Google has no way of knowing whether the license is legitimate, so we aren’t making any representation that the content is actually or lawfully licensed. [Link]

I hope that helps explain what people can & can’t do with your images, and what’s okay (and not) if you’d like to use someone else’s images in your art or other products.

Personally, I’m enthusiastic about Creative Commons licensing… but I’m also ferocious about copyright protections, too.

(As of mid-2024, I had to discontinue my own Freebies pages… over 50 pages of free digital downloads. The reason…? Someone inadvertently alerted me that people were using my free art, commercially.)

Photographers and illustrators are artists, too. Support them by respecting their copyrights.

While I’m Talking About Public Domain…

Never underestimate the value of the U.S. government when it comes to surreal and absurd images, many of which are in the public domain.

I mean it.  And, if you’re easily offended, or if the subject of VD bothers you, avert your eyes.

1940s poster from the U.S. government (Artist, "Christian")Seriously, this poster (at right) appears to be in the public domain.  (See notes at the U.S. National Library of Medicine.) You can download a 4MB copy of it at the gov’t website.

I can see so many very wrong uses for that image.  I’d like to put it on a tee shirt, except that I want to replace the VD words with… something else.  I’m not sure what, yet.

I look at her and think, “Really? I mean really? Is that what men found alluring in the 1940s?”

However, that’s not the only image of its kind. A search at the gov’t website using the phrase “venereal disease” turns up all kinds of strange posters of apparently dangerous women.

She may look clean...Check out the sweet girl in the poster on the left.  (Click on the image for the full, print-quality image at the NLM.)

Wasn’t she a famous movie star?  She looks really familiar… like someone I’ve seen in old movies.  Well, now we know about her history!

I’m amused by the phrase “‘good time’ girls.”  It makes me wonder, were there “bad time” girls?

That poster is in the public domain.

1944 - beware waterThe next poster for your consideration (or amusement) is about clean water.  Gosh, it looks like our boys were dealing with all kinds of dangers in the 1940s… wasn’t war enough?

Because that was produced specifically for government use, I’m pretty sure it’s in the public domain.

Click the image to see a really large copy of it.  There may be even bigger versions in the NLM files.

(Of course, if you’re going to use it for a product, it’s smart to research the provenance at the NLM website.)

And, so it’s not all one-step-away-from-zombies, at left is an early poster that has a lot of possibilities if you’d like to alter it for a political statement.

This one is from 1917, so it’s almost certainly in the public domain.  (Most – but not all – American works from before 1923 are now in the public domain.)

If you have questions about copyright law and what’s in the public domain, one of my favorite resources is Cornell’s chart about copyright terms and limits.

 

Art Journals v. Artist’s Journals

I wrote the first draft of this article in 2006, when the arts community was still deciding if we were “art journaling” or creating “artists’ journals.”  Then, I expanded the article in 2011, weighing in on the continuing debate. (Today, the phrase “art journaling” seems preferred, so I’ve updated the article… but only a little.)

rainbow stripe divider

Two phrases are often used interchangeably:  ‘art journals’ and ‘artists journals.’

For me, an artist’s journal is an illustrated diary or journal representing the artist.  It’s about the person’s life, or some aspect of it, such as a travel journal, a diet & fitness journal, or something like my ‘decluttering journal’.

It usually includes art and the journal is also a work of art, in itself.

Many people call that “art journaling,” and I suppose it is. I mean, are we getting tangled in semantics, when the art is what really matters?

So what else is an art journal?

Art journal page showing inspirationBy contrast, an art journal is where I keep notes about art I’m working on or might want to create later.  It includes visual inspiration – photos, articles, etc. – as well as my own thumbnail sketches, etc.

It’s sort of my pre-art brainstorming, in a journal format.

At left is a page from a 2011 art journal. The photos and sketch represent ideas that I used to inspire an oil painting.

I use an art journal as my on-paper memory of inspiration and original ideas.  It’s sort of like a visual thumb drive of art ideas, for later use.

If I don’t jot down my ideas in a journal, they’ll vanish from my thoughts in a matter of days, if not hours.  I tend to have a steady stream of creative ideas, and one soon replaces another in my consciousness.

For me, it’s part of the creative process.

Here’s how my ideas develop, through my art journaling

People often ask me where I get my original art ideas. Well, I’m not sure that they’re entirely “original,” but they are fresh and new, if only to me.

Here’s a typical sequence: I started by surfing the Internet to see what other artists are currently working on.

Yesterday, I viewed a website called The Starving Artist’s Way, which included a project using second-hand woolen sweaters that had been washed and dried to shrink them in a “felted” style.

I didn’t think much more about that – not on a conscious level, anyway – but later in the day, after a nap, I woke up thinking about what else I could do with that kind of wool.

While the thoughts were still fresh in my mind -and evolving – I jotted them down in my art journal. These are my two pages of notes:

felted journals page

 

In a nutshell, I was thinking about the kinds of wearable art that I could make with felted-style wool.

(Geek note: It’s not actually “felted” wool when you wash & dry woven/knitted/etc. wool to shrink it. It’s called “fulled” wool. Felting is when you use the raw fibers and a tool to tangle and/or compact them.)

This merged with the Mondrian art that I was reminded of when I was playing an online game, Kingdom of Loathing, yesterday.

And, once I started jotting down these ideas, I remembered when I used to make stained glass windows. Those patterns would adapt nicely to this kind of wool treatment, too.

I’m not sure that I’ll ever actually do anything with this idea. I get a bazillion of these ideas, steadily.

So, I’m scanning the pages from my idea journal, and putting them into my next art zine. I’m doing that for two reasons.

First, it documents that it was my idea. It drives me crazy when I decide to run with an idea and it turns out that another artist has been working on a similar concept… and people think that one of us is “copying” the other, when we’re not.

Second – and more importantly – I am sharing this idea so that someone else might be inspired by it and adapt the concepts (or copy it line-for-line, for all I know/care) to his or her own art.

Sharing art journaling, and the “copying” issue

    My grandfather was a successful inventor and used his ideas to create his own (large) company.
    When his original ideas were copied, he used to chuckle and say, “Plenty more where that came from.”
    In other words, he didn’t complain about those who copied him.
    I’ve always liked that, and he was the richest man I knew, when I was growing up. He literally made millions (when that was a lot of money) from his creative ideas; he was a good role model.

So, I’m okay with the idea of sharing my art journal pages so that people see what one can look like.

However, these may be my own definitions.  How you use the terms ‘art journals’ and ‘artists journals’ may be different… and that’s fine with me.

The creativity that matters more than the words!

Why Art?

Art class, photo by erdogan ergun, TurkeyWhy art? Really, why would anyone take the time to create art, unless  he or she is a full-time artist?

The answers are clear to anyone who’s independently created art of any kind.

Even if it’s a scribble or a graphic note in the margin of your class notes, if you’ve ever expressed yourself visually, you’ve created art.

Note that I said independently created art.  That’s important.

If it was a class assignment, or something you had to do, the art process may have been vacant.

For many artists, the art process is where the value is. If the process is drudgery, it’s only mimicking art.

Artist Harley Brown said it well. “Within a second of starting a picture, I’m on top of a mountain which has finally become my reality. So, when I tell people to do a drawing a day, it is not only to learn to observe or perfect skills, it is putting ourselves closer to what we really are and for what we live.”

Art Gallery, photo by brendan gogartyWhat makes art important in our lives is how art makes us feel.

Whether you’re creating the art or admiring it in a gallery or on your drawing pad, art should evoke an emotional reaction. If it doesn’t, the art isn’t necessarily bad, it’s just not resonating with who you are, inside.

For most artists, particularly when you’re starting out, the focus must be on the process. Your results will improve with practice. The joy is in the creative moments and the discoveries you’ll make — good and bad — as you work on art.

Your art, whether it’s drawing or painting or singing or fine-tuning a recipe, is a process that makes you feel more authentic… more alive.

In The Book of Awakening, Howard Thurman is quoted, “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

Separate the technical aspects of art from the joy of creating. Sometimes, the learning process can be as exciting (or boring) as singing scales or reciting multiplication tables. However, the process of putting the pencil to the paper, or paint on the canvas, is where the magic is.

Little girl playing, by Armin HanischAim for something original. That won’t come from copying others, or measuring your work against theirs. The finished product may be a disappointment, but the more important question is: How did you feel when the work came alive? Did you forget about time and tidiness? Did you feel in flow, following a joyful current?

Musician Jeff Beck said, “As long as there’s something original going on, that’s all that really matters.”

He’s right.

Art can be about the finished work. However, it’s more important to focus on the energy that is grounded in and emanates from the creative process.

If you feel that spark of vitality, even for a few seconds as you’re creating art, you’ve seen a glimmer of what drives us to be artists… and what keeps us fully alive in every moment.

We create art for how it feels, not necessarily for the merits of the finished work.

Photo credits
Art class – erdogan ergun, Turkey
Art gallery – brendan gogarty, Australia
Girl in field – Armin Hanisch, Germany

In Business? Who Are YOU Reading?

business of art - who are you reading?Are you a professional artist, or launching an art career?

Whether you’re a gallery veteran or simply considering selling your art, it’s vital to remain current about the art field as well as business trends in general.

So… who are you reading, to stay current?

One of the most important recent books is Seth Godin’s Linchpin.  It’s changing about 70% of how I spend my online time, and almost everything about my offline art/business activities.  (Godin is talking about art, but not necessarily visual or fine arts.  The book applies to anyone with a job… self-employed or not.)

In addition, I subscribe to updates (or read the RSS feeds) from several people.  Once again, Seth Godin is high on that list.  (See his recent, excellent blog post, The First Rule of Doing Work that Matters.) Dan Zarrella is another one.  (If you’ve never heard of him, this is a typical post:  Introduce Yourself: Why Should We Listen to You?)

To stay current on art trends, read magazines related to art collecting. Generally, watch for regional trends that are likely to spread.

I put the most focus on the European markets, as they often influence what’s going on the States.  However, I also like the American Art Collector Magazine website, especially their Virtual Art Walk.

Look for colors, designs, and price ranges that are popular.  Look for the influence of mixed media and sculpture, paper arts and fiber.

You can benefit from these insights, whether you’re a full-time artist or someone who’s hoping to earn extra money with spare-time creative projects.

Magpie logic

I’ve been completely redesigning my office/studio this week.

The room is a normal bedroom size, about 12′ x 12′, and it serves two important purposes:  I write in this room, and I create art here.

Writing

The writing requires lots & lots of reference books within easy reach.  I write on a variety of topics — mostly related to art, travel, history and/or paranormal themes — and I’m well-known for my exhaustive research using obscure (but fascinating) references.

Writers need to promote themselves and their books.  So, I have stacks of PR materials, including a dozen different styles of business cards, each tailored to a particular audience. I need to access them easily when I get a call from an event or a reporter.

Art

My art is all over the place, sometimes literally.

080401-3treesbush-illus-dsI paint with oils and acrylics.  My canvases can be 36″ x 48″ or larger, and as tiny as 3″ x 3″. It’s easy to lose the little canvases and difficult to store the huge ones.  They end up in boxes, behind doors, in closets, under beds, etc.

I also create fabric art, especially dolls and wearable art, plus quilts.  My paper arts require considerable space, including my basic collage supplies (lots & lots of magazines) and embellishments.

Then there are the one-off assemblages that occur to me at odd moments, which — completed or in gestation — take up space.

Placing all of my writing supplies and all of my art supplies in the center of my studio floor… well, it’s been exhilarating and enlightening.

Magpie syndrome

magpie-black-billedI often think of myself as a magpie, in a way.

Sometimes, I see things that spark a project idea.

More often, that project idea is how I explain to myself why I need to own whatever-it-is. It’s how I justify the acquisition.

This is important: If I stay locked into that project idea and don’t explore other options, that collected object becomes clutter.  Two years later, I have only the vaguest memory of the painting, collage, shrine or doll that I intended to make.  The energy is lost, at least partly in regret.

Don’t let the guilt obliterate the energy of the object, or how it resonates — no matter how quietly — with your creative impulses.

That’s what I’m learning as I open boxes and rediscover half-finished projects and objects that never realized their greatness in completed art.

yorkh1-day1sdswAt least half a dozen paintings were in limbo, waiting for the technique I’m currently developing in my work.  (The photo at right is an example.  It’s barely started, but I love the glow of the houses facing the sunlight.)

Until I hauled those paintings out of the closet last night, I had no idea those paintings were such wonderful starts. With a fresh eye, I can see what works — and what doesn’t — and the energy is surging off the canvas as I admire it.

(I thought they were just bad paintings that I’d paint over, eventually. But, every time I looked at them, I wanted to cry because I could see the sparks of brilliance in them.  I couldn’t bear to paint over them, and now I’m glad that I didn’t.)

Yarn intended as doll hair now sings to me as embellishment wall hanging.

Books that I purchased are falling open to illustrations and phrases that almost glow with inspiration.

This is a very cool experience.

Though I realize this can be an excuse to accumulate clutter, I think it’s vital to avoid the extremes of collecting or purging, compulsively.

I’m also mindful that — from a bigger perspective — if you’re supposed to create a particular work of art, the supplies will probably show up, almost on their own.

However, as I sit here surrounded by art supplies, books and projects, I’m astonished at how precisely my “magpie collection” is fitting into place.  It’s as if I always knew that this day would happen.

It’s a concept worth considering.

My paintings: Three Trees (Bush Park, Houston, TX)
York Harbor View (York Harbor, ME) – in progress
Photo credit: Magpie – Juha Soininen, Finland

 

Crafts Fair Marketing – On-site ideas

soap75Years ago, when I worked in fashion in Los Angeles, a co-worker at the May Company told a great story about a desperate ad campaign.

He’d had just a few hours to write a newspaper ad for the ugliest argyle socks ever made.

He wrote this headline: “You’ve never seen socks like these!”

The socks sold out the first day.

Obviously, one should never underestimate the power of a good headline… and the way that curiosity will attract people.

What’s among biggest hurdles at a large art show or crafts fair? Getting people to your booth… before they’ve spent all their money at other booths.

Bring a friend or hire someone to mingle in the crowd with half-sheet flyers that have a clever headline. It could be a direct steal from the argyle headline such as, “You’ve never seen yarn like this!”

That might be enough to bring customers to your booth. Or, you might want to add an extra incentive, offering them an extra freebie. Maybe you have a free, vintage knitting pattern for them. Or you offer free gift wrapping. Or… well, anything free is a good idea.

If you know a food vendor who’ll be working at that fair, maybe you can offer your shoppers a “10% off ” coupon for a large beverage from that vendor. Though that will send shoppers away from your booth, it may be enough to get them to your booth in the first place. Then, your challenge is to sell them something before they leave.

You might also ask the food vendor to give his or her customers a coupon good for something free or discounted at your booth, as well.

Curiosity is a powerful sales tool. Adding a freebie may not be necessary, but it can help.

The game at any art fair or crafts show is to attract shoppers to your booth before they’ve spent their money elsewhere, or bought from a competitor.

Advertise at the show, as well as before it. Be creative. After all, that’s what you do best!

Planning for your future

artist-monalisaval-jThis morning, I read Seth Godin’s blog in which he posted a joke set of predictions for 2008.  (He claimed to have written them in 2002.  Obviously, he’d written them this week.)

But, as he concluded his post, he stated his point very well:

“…just think about how impossible it is for your to predict what your life is going to be like in four or six years… being ready for anything is the only rational strategy. So, why exactly are you planning on the future being just like it is now, but with better uniforms?”

THE FIVE YEAR PLAN

Many of us have accepted traditional goal-setting strategies.  They include looking ahead five years to what you can reasonably achieve, but perhaps with a slightly starry-eyed vision.

That’s where I recommend a shift to the Getting Things Done view, mixed with a little of Stephen Covey’s Seven Habits…

Think in terms of wild success.   I mean success beyond your wildest expectations.  How would that look?  How would your life be different?  What would your workday be like?

And then, plan for that.  Take the steps to integrate those changes into your life right now.

Remember what you’re doing this for.

LIVE YOUR GOALS… NOW

Is it to be a successful, well-paid artist?  Well, do you dress like one?  What about your car… is it as immaculate inside (and out) as it would be if you had a chauffeur to maintain it for you?  Do you always have nice, upscale business cards with you, to hand out to fans (or people you’d like to have as fans or clients)?

Are you doing this to be famous for future generations?  Okay, what are you doing to create a name for yourself, right now?  Do your PR strategies include getting your paintings into highly visible locations, such as your town offices, state offices, the offices of your Congressional reps, every local museum… and then work up from there?  Have you contributed (or contributed to) a very visible mural in a public space?

Are you working on your art so you can be a full-time artist?  That’s great; how much time are you dedicating to your art.  I don’t mean the commercially successful art that can be the first step into the marketplace. I mean strange, deeply expressive and authentic art that may never match the colors in anyone’s sofa, and may only make sense to you.

The fact is, no one can predict the future with certainty.  The five-year plan was fine when five-year intervals could be predicted.  Today, life moves and changes at a vastly faster pace.

Don’t plan for the forseeable future.  Plan for a wildly successful future.  That’s what’s within your reach, and perhaps sooner than you think.

Start now.  Plan with the end in mind:  Success beyond your wildest dreams.