Are you struggling to sell your original art… or even your prints?
The fact is, as of late 2025, fewer than 25% of Americans have $2000 in the bank.
50% of Americans have less than $500 in savings.
And 23% of Americans age 25 – 34 have nothing in their bank accounts.
Yes: Nothing. (Ref. Nasdaq.)
If you’re in business, you need to know your potential audience and customers.
If your usual fans & collectors are among 75% of Americans, they can’t buy your $1500 painting, wall hanging or assemblage, no matter how gorgeous it is, or how badly they want to own it.
Sure, your art may be worth that much or more.
Value isn’t the issue here.
The more pertinent questions might be:
- Do your business practices make your future customers feel better or worse about themselves?
- Do they like how they feel around you and (especially) around your art?
- Do you have rapport with them?
If they don’t feel that sense of mutual understanding on a personal level – even as artist-to-customer – they won’t be as open to connecting with what your art communicates.
Sure, you can focus on the minority who can afford your art.
However, that probably shouldn’t be your exclusive focus.
Reaching the 75%
If you’re meeting some of that 75% at art shows, galleries, or even as you’re running errands – and hope to attract them as clients, customers and collectors in the future, when they’re back on their feet – now is the time to establish rapport. They’ll remember it later.
Think about what you can do, so they feel a connection with you right now. What can you give or sell to them that they can own, and – at the same time – help them feel better about themselves?
Even if the person can’t purchase any of your art – even as prints – right now, he or she should walk away thinking, “That art is so great. I’m going to own some of that, some day.”
Contrast that with the sad, “That art is beautiful, and yet another thing I can’t afford. Maybe I never will.”
See the difference?
So, make it possible for the person to connect with your art and feel good about it, right now.
The importance of gifts
Whether it’s a happy conversation, an occasional artcard, or a link to a webpage where they can download something… make sure you connect with your friends and fans, and they remember it as a happy meeting.
This isn’t a reciprocity thing. It’s not, “I’ll give you this now, and you agree to give me something in return, later.”
The gift economy is a little different.
It’s about bonding as individuals, and as a community, to establish a personal connection and goodwill for the sake of the group and each other, period.
What do you get out of this?
You get to be part of a happier, more connected community…
in a happier, more connected world.
You get the satisfaction of having done something good.
Too often, that’s vastly underrated.
Remain sensitive to what’s really going on, despite appearances.
This is your opportunity to do something nice and helpful… and be remembered for it.
Everyone wins!
Pave the road to your successful future.
It’s fine to focus on people with cash who also like your art. That’s common sense.
However, I hope you’ll invest a little happy karma by making it possible for everyone to own some of your art, right now.
This may require a little creativity, but you can do it.
(Note: If you liked my graphic at the top of this article, it’s a free download. You can click on the image or here to download it as a 5″ x 7″ poster. If you collect ATCs, click here for that free download.)
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To understand more about
our economy and the importance of gifts
read Linchpin by Seth Godin

Check out the sweet girl in the poster on the left. (Click on the image for the full, print-quality image at the NLM.)

By contrast, an art journal is where I keep notes about art I’m working on or might want to create later. It includes visual inspiration – photos, articles, etc. – as well as my own thumbnail sketches, etc.
Why art? Really, why would anyone take the time to create art, unless he or she is a full-time artist?
What makes art important in our lives is how art makes us feel.
Aim for something original. That won’t come from copying others, or measuring your work against theirs. The finished product may be a disappointment, but the more important question is: How did you feel when the work came alive? Did you forget about time and tidiness? Did you feel in flow, following a joyful current?
I paint with oils and acrylics. My canvases can be 36″ x 48″ or larger, and as tiny as 3″ x 3″. It’s easy to lose the little canvases and difficult to store the huge ones. They end up in boxes, behind doors, in closets, under beds, etc.
I often think of myself as a magpie, in a way.
At least half a dozen paintings were in limbo, waiting for the technique I’m currently developing in my work. (The photo at right is an example. It’s barely started, but I love the glow of the houses facing the sunlight.)
Years ago, when I worked in fashion in Los Angeles, a co-worker at the May Company told a great story about a desperate ad campaign.
This morning, I read Seth Godin’s blog in which he posted a joke set of predictions for 2008. (He claimed to have written them in 2002. Obviously, he’d written them this week.)
Every year, new art galleries and crafts shops open. Often, they’re launched on a shoestring.
If you want to meet other artists and talk with them about local resources and outlets for your own art, here’s one great approach: Join art associations and clubs, and — here’s the important part — go to their annual meetings.