SketchCrawl as a Business?

Is SketchCrawl a business? Is the domain owner confused?

The good news is, the next announced sketchcrawl is October 16th.  (See my notes from my July 2009 sketchcrawl.)

Right now, I’m on the fence. The email I rec’d from SketchCrawl.com was very different from the fun, wide-open, no-rules announcements of the past.

A man sketching, on site, as in a sketchcrawl.First, there was this message from that site:

– A key thing, help us spread the word!

If you are reading this, we are sure you have a number of friends that might be interested in this as much as you are. Tell them about SketchCrawl! Let’s share this idea with the rest of the globe. No borders.

“No borders.”  I like that reminder. The idea of a global, art-based event always delights me.

So, I was in a happy mood, already thinking about where I’d like to organize a sketchcrawl in October.

Then, I reached the list of rules that weren’t on previous SketchCrawl announcements.  Here they are, cut-and-pasted from the email.

When you participate, please remember to:

-Notify us of any sketchcrawl events (as applicable)
-Link back to sketchcrawl.com
-Give credit to Enrico Casarosa as the founder
-Must be a non-profit event
-Include sketches in sketchcrawl.com/forums and Flickr pool (as applicable)
-Try and time your sketchcrawls with the World Wide dates we promote at sketchcrawl.com

Those sound reasonable enough, individually, but — in combination — they seem like corporate rules. That seems a little hinky. (Hinky = strange or suspicious.)

I did a quick check.

So far in 2010, the U.S. Trademark Database doesn’t show anything when I search for “sketchcrawl. So, as of 2010, the term “sketchcrawl” is still free to use without trademark-related restrictions.

SketchCrawl trademarked now? Not per the U.S. government.

2023 UPDATE: As of January 2023, at the Sketchcrawl (dot com) site, the “TM” with the name suggests they did trademark it. (Adding a copyright symbol next to that? That’s odd, since the term has been in use for a very long time. He can copyright the site but not the word “sketchcrawl.”)

 

On one hand, I understand the importance of claiming a word or phrase that’s unique to your business. I’ve failed to do that (repeatedly) with my own projects. That’s been an expensive and disappointing series of blunders.

However, when I did a quick search to see if the Sketchcrawl (dot com) claim was legitimate, the results were interesting.

Here’s my search on 25 Jan 2023:

And here are the results of that search:

So, that suggests the “TM” indication is in error on the Sketchcrawl (dot com) site.

Hmm…

I remain wary.

I’m relieved and a bit baffled.

On one hand, I never want a popular word trademarked. That goes double for a word already in popular use in the arts community.

I don’t like seeing people staking claims, trying to make money off things that were initially created to be free, fun and cool.

But why would someone suggest that they’ve trademarked a term when they haven’t? That’s very weird.

Maybe he doesn’t understand how copyright and trademarks work?

I’d like some clarification. After all, for at least a dozen years, this has been a concern for some of us.

For now, I may organize my own sketchcrawls, as I did in the past. However, I’m uneasy posting them on the Sketchcrawl site.

 

3 thoughts on “SketchCrawl as a Business?”

  1. Hi, Aisling. Glad you wrote this.

    I was thinking of joining a sketchcrawl for the first time this October, until I read the rules — and I actually had the exact same reaction you had. So many rules seemed to take the fun out of it — especially since it seemed there weren’t really supposed to be any rules according to how I’ve seen sketchcrawls explained.

    Also, I really wanted to take my teen niece — who draws all the time, it seems — with me, but her family has Saturday as a religious holiday. I would have to go out to sketch on Sunday with her instead. So, I was not happy with the last rule “Try and time your sketchcrawls with the World Wide dates we promote at sketchcrawl.com” at all.

    I mean, really, since the whole thing is going global, why would everybody be expected to start at the same day and/or time? That really just doesn’t make sense to me.

    Just sayin’.

  2. Hi Arielle,

    Thanks for the feedback. I’m nodding in agreement.

    I’ve been enthusiastic about sketchcrawls until now. These changes sound too corporate… the exact opposite of why (and how) many of us enjoy art.

    Sure, I’m in favor of experimenting with limited color palettes, to push one’s skills, but that’s a self-imposed limit.

    Like you, I think the single-day approach is rather silly. Though they only say “Try and time your sketchcrawls…,” I’d be happier if it was an agreed-upon extended weekend, like a Friday through a Monday, simply to give us some focus and/or motivation to get out and sketch.

    Scheduling it on a Saturday takes a lot of very religious people out of the equation, and… well, that’s not right, especially if the concept is truly going global.

    I think we need a new word for the concept of sketchcrawls, and it needs to be kept in the hands of the artists. Sure, the people organizing and maintaining it should be recognized, but how we recognize them (and how much) should be up to the artists. I think we’re all eager to shine the spotlight on anyone who’s contributing to the community; that’s how the whole sketchcrawl scene evolved and was publicized.

    However, trying to take control of the spotlight and shine it on themselves…? I dunno. That sort of violates the original concept.

    I’d make one weekend a month the “official” weekend, and extend it for a four-day window, just to give it a general structure as people make plans. Then, anyone who wants to play and participate in the online community can do so. Or not. It’s up to them.

    I’d set up a site for this, but I just haven’t come up with a good alternative word for the sketchcrawl concept… yet.

    Cheerfully,
    Aisling

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